The great migration in T.N.: away from metros, towards small towns

The idea of retaining talent in IT/ITeS sectors has become frustratingly painful, after the COVID-19 pandemic, when office rules were relaxed or suspended, for corporates to allow for hybrid working and work-from-home models, leading to sections of the workforce moving back to their hometowns. It has become nearly impossible to return to a pre-COVID situation, forcing companies to innovate. Some of them have found value in moving to tier 2/3 cities that now offer a number of advantages