After the acquisition of Tata Group, Air India will now be seen in a new look, new logo and new style. The airline’s new brand identity and aircraft livery were unveiled as part of the plan to turn around Air India. In a note release, Air India said that the new look of the aircraft has been designed with gold window frames for the Indian windows already used by Air India. In the release, it has been described as a symbol of ‘window of possibilities’.The new logo is a modernized take on the airline’s iconic mascot, the Maharajah mascot, with a more stylish design, new color scheme of red, white and purple, as well as a chakra-inspired pattern. Launching the new logo, Tata Sons Chairman N. Chandrasekaran said the new logo ‘symbolises limitless possibilities’. The new logo of the airline will replace the old one, which featured a red swan adorned with the distinctive orange Konark Chakra. The new brand identity has been designed in partnership with futurebrand, a brand transformation company.
