How did AMUL capture the butter market?

Amul has 85 percent share in the butter market. In case of cheese this figure is 65-66 percent. Just like this, Amul’s hold in the Indian market increased, there is a long story behind it. Amul is once again in the news. PM Modi reached Gujarat on Thursday. Participated in the golden jubilee program of Amul. Dairy company Amul, which started from a small village in Gujarat, became the country’s biggest brand not without reason. Amul has its influence from North India to South and from West to East. The figures themselves tell the story of its success. Amul has 85 percent share in the butter market. In case of cheese this figure is 65-66 percent. Amul’s share in infant milk remains at 63 percent. This position of Amul is historic in the history of the dairy world.

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