promoting the upcoming Big Billion Days sale. CAIT alleges that the ad is “misleading” and detrimental to the interests of small retailers across the country. The complaint, addressed to the Central Consumer Protection Authority (CCPA), not only seeks the withdrawal of the advertisement but also urges for penalties to be imposed on Flipkart as per the relevant provisions of the Consumer Protection Act. Additionally, it proposes a fine of Rs 10 lakh on Amitabh Bachchan for his involvement in the advertisement.
