Responsible use of AI can be a valuable asset in media industry: PCI chief Desai

Press Council of India (PCI) Chairperson Justice (retd) Ranjana Prakash Desai on Thursday said that artificial intelligence can be a valuable asset if used responsibly in the media industry.

Highlighting the “potential downside” of the use of artificial intelligence (AI), he said that these systems acquire knowledge from different datasets and if these datasets contain biases or stereotypes, the AI may replicate them in the content generated. Is.”.

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